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    Home»Business»This tiny piece of tech will change how you watch the Indy 500
    Business

    This tiny piece of tech will change how you watch the Indy 500

    Team_AIBS NewsBy Team_AIBS NewsMay 25, 2025No Comments9 Mins Read
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    Whenever you describe it in phrases, the Indianapolis 500 may seem to be a boring watch: Automobiles go spherical and spherical an oval monitor 200 occasions, totaling 500 miles over the course of some hours. However in case you have been a driver, you’d be having a hell of a unique expertise. Assume screaming speeds of 230 miles per hour, pulling 4 Gs on corners, with one’s reflexes and split-second selections drawing a skinny line between victory and tragedy . . . over the course of some hours.

    It’s a stage of depth that TV networks have been attempting to carry viewers into for years with in-car cameras and issues like driver radio communiques. It has been working. Final yr, NBC—which coated the spectacle from 2019–2024—netted essentially the most streams of the race ever and averaged 5.34 million complete viewers, up from 4.9 million in 2023 and 4.8 million in 2022. This yr marks FOX’s first time ever broadcasting it, and so they possible need that pattern to proceed, in order that they’re throwing all of the tech they’ve at it. And that features the modern, diminutive Driver’s Eye, dubbed the world’s smallest stay broadcast digicam, which brings followers immediately into drivers’ helmets (fairly actually) like by no means earlier than. For the primary time in Indy 500 historical past, viewers can have a view of the race precisely as its stars see it from inside their helmets—from dramatic passes and vehicle-quaking jousts to the very mechanics of how they function their vehicles at such speeds.

    [Photo: Bell Racing]

    “Driver’s Eye brings the human issue,” says Alex Miotto Haristos, COO of Racing Force Group, which owns the tech. “It brings the battle.”

    And it might carry the rankings, too—particularly if it catches on within the collection prefer it has in Formulation 1.

    [Photo: Bell Racing]

    MORE THAN MEETS THE EYE

    The UK-born, Italy-raised Haristos is maybe an unlikely creator of racing gear. He started his profession in administration consulting and later actual property earlier than buying an electronics firm and launching it as Zeronoise in 2018 with Stephane Cohen of Bell Racing Helmets. Haristos doesn’t come from a racing background, however fairly dubs himself a enterprise engineer who noticed it as a possibility. He says he rapidly discovered himself falling down the rabbit gap right into a ardour mission given the sheer difficult nature of the Driver’s Eye tech, which they started creating in 2019.

    Ray Harroun driving his Marmon Wasp, the primary winner of the Indy Race in 1911. [Photo: Bettmann/Getty Images]

    That problem may be very actual if you’re engaged on a product meant to be inserted right into a race-car driver’s most crucial piece of security gear, significantly in a sport the place stated driver’s head is protruding of the automobile. Racing helmets are modern design marvels that developed out of leather-based and fabric variations within the Indy 500’s early days to metal helmets in 1916. Based on IndyCar, each driver has a major and one or two backups, and so they’re all custom-fit and produced per FIA (Federation Internationale de l’Automobile) standards. (Need to purchase your individual? Haristos says that’ll price you between $5,000 and $8,000.) The outer shell options ultralight carbon fiber; there’s a fireproof liner; a built-in airbag to help in helmet elimination with out neck pressure; quite a few components to make sure most aerodynamics in 200+ mph runs; and audio insulation so drivers can talk with their groups over the roar of 33 engines on the monitor. 

    “Your job is to not alter any function of the helmet,” Haristos says. “The helmet you don’t contact. It’s important to work with what you could have, and you need to handle to combine every thing seamlessly. That is the trick.”

    [Photo: Bell Racing]

    The workforce got down to seize precisely what a driver was seeing on the racetrack, uncooked and unfiltered, shakes and all—and rapidly understood that they couldn’t work on the outer floor of a helmet as a result of it will be a security subject. In order that they homed in on the facet padding of the helmet that Haristos says is round a centimeter away from the attention, which, given the delicate proximity, went via the FIA for approval, as effectively. The group mandated a minuscule measurement and weight for the digicam, so fairly than beginning with what picture high quality they needed to realize and so forth, “We began working backwards. And to start with it was like, No, that is inconceivable.”

    In the end, the workforce needed to break aside digicam design as we all know it—a single unit—and separate the inner methods to make it work. They stripped out every thing they might for what wanted to go within the helmet, and have been left with a tiny sensor with the flexibility to seize high-res video (within the case of the Indy 500, in 1080p, 60fps) within the smallest of actual property. Immediately, that unit clocks in at 8.8 x 8.8 mm, and weighs lower than a dime. Then, they moved the remainder of the digicam’s guts to the automobile itself. Which can be a feat, significantly in Indy racing, which includes older vehicles which might be already stuffed to the max from additions through the years. 

    “You possibly can’t do one factor with out affecting one other,” says Michael Davies, FOX EVP of discipline and technical administration and operations. “There’s no change you could make on a automobile that doesn’t fuck one thing else up. And I’m at all times reminded of one thing a really sensible man stated, which is that if you clear up an issue, you inevitably create one other one, however it’s essential to be sure that the issue you create is smaller than the one that you just solved.”

    Haristos says that for Indy, they have been advised that the one accessible area was on the facet of the automobile by the radiator—not a really perfect spot, given the excessive temperature and so forth. In order that they needed to develop a {custom} housing that was extra environment friendly and will function at a better temp whereas nonetheless becoming into the tightest of areas. 

    In the end, from the helmet digicam to the housing, it was essential that the additions all felt seamless to the driving force. 

    “Consolation in motorsport interprets into confidence,” Haristos says. “Confidence interprets into efficiency.”

    [Photo: Bell Racing]

    CROSSING THE POND

    Security tools producer OMP Racing acquired Zeronoise in 2019—and so they additionally acquired Bell, a serious purveyor of helmets to Formulation 1 and the Indy 500, with 23 of the 33 drivers donning its headwear for the latter. (All of the manufacturers would ultimately coalesce underneath the newly shaped Racing Pressure Group in 2021; final yr, it ​did $74.1 million in revenue, up 4.8% from 2023.)

    After they developed the primary iteration of Driver’s Eye, the workforce obtained it into Formulation E racing in 2020, and was capable of finalize the event of the tech, testing it in Formulation 1 in 2021—and giving race fanatics a brand new, visceral solution to expertise the game. It gained floor, and in 2023 turned mandatory in Formulation 1.

    FOX examined Driver’s Eye in some NASCAR races that very same yr, and now on Sunday you’ll have the ability to watch the Indy 500 from the attitude of 2023/2024 winner Josef Newgarden, Scott Dixon, Alex Palou, Will Energy, Marcus Ericsson and Felix Rosenqvist. 

    Josef Newgarden [Photo: Bell Racing]

    After all, there’s extra tech wizardry at play behind the scenes than merely hooking up a digicam. The Driver’s Eye is mounted in a darkish helmet with a large underexposure—and the monitor is a large overexposure. Drivers race with totally different filters and colours on their visors, which they’ll tear off in layers periodically all through the race as they get soiled. Furthermore, the Indy 500 is hours lengthy, there are various climate eventualities, the solar and shadows are shifting, and every thing may be very a lot in a state of flux. Haristos says Driver’s Eye compensates for all of it, from white stability to the various visor colours, with a mixture of automated and guide controls, making for a seamless sync with the remainder of this system. (Which, let’s be sincere, is important—a director has to use the pictures, lest Driver’s Eye be rendered out of date.) 

    From a manufacturing standpoint, FOX’s Davies says that for the reason that system permits for a view of drivers’ arms on the controls and precisely what they’re in any given second, it’s additionally a boon to race commentators, who’ve advised him that’s it’s essentially the most helpful angle for them in with the ability to craft a story round what’s taking place on the monitor. Furthermore, he says the uncooked nature of the footage actually exhibits the athleticism at play on the a part of the drivers, one thing that may get misplaced in conventional pictures.

    “We will actually cowl the occasion from the within out, as an alternative of the surface in,” he says.

    And on prime of that, he provides, it’s one thing sponsors like—and request. Thus a bevy of IndyCar racing’s family names. now driving with the cameras embedded of their helmets. 

    The Driver’s Eye is only one tiny device in FOX’s arsenal, which appears designed to shock and awe—and plant a flag of their tackle the race. For the primary time, stay drones can be deployed, together with {custom} high-speed FPV drones; there are greater than 100 cameras in play, 108 mics, 16 in-car cameras providing views of drivers’ faces and cockpits, and extra (together with 5.1 encompass sound “that’ll blow your head off”).

    “We’re taking part in some fairly massive hits right here and searching ahead to seeing the way it enhances the large race,” Davies says. “You possibly can see it in a totally totally different approach—even in case you’ve watched Indy for so long as it’s been on TV.”



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