Know-how reporter
Getty PhotographsAdidas has disclosed it has been hit by a cyber assault during which clients’ private data has been stolen.
The sportswear large mentioned criminals had obtained “sure shopper knowledge” which “primarily consists” of the contact data of people that had been in contact with its assist desk.
Adidas mentioned passwords and bank card and different cost knowledge weren’t compromised.
“We stay totally dedicated to defending the privateness and safety of our customers, and sincerely remorse any inconvenience or concern attributable to this incident,” it said in a post on its website.
“Adidas clients will understandably be anxious that their private knowledge has fallen into the arms of hackers who would possibly attempt to exploit it, so it’s important that Adidas gives clear and well timed updates to affected customers and helps them in taking steps to guard themselves,” mentioned Lisa Barber, from shopper group Which?
She suggested individuals who is likely to be affected to maintain an in depth eye on financial institution accounts and credit score studies for suspicious exercise.
She added they need to even be cautious of surprising telephone calls, emails or social media messages purporting to narrate to the hack as these might be from scammers attempting to take additional benefit of the cyber assault
It comes as retailers together with Marks & Spencer and Co-op have been focused in main cyber assaults.
Of their instances, the hacks severely compromised enterprise operations – there isn’t a indication something related has occurred with Adidas.
“Adidas lately grew to become conscious that an unauthorized exterior social gathering obtained sure shopper knowledge via a third-party customer support supplier,” the agency mentioned.
“We instantly took steps to include the incident and launched a complete investigation, collaborating with main data safety specialists.
“Adidas is within the means of informing probably affected customers in addition to applicable knowledge safety and legislation enforcement authorities in line with relevant legislation.”
There have been a number of cyber incidents reported since April 2025, with some specialists discovering hyperlinks between them.
The BBC understands UK police are specializing in a infamous group of English-speaking hackers, often known as Scattered Spider, as probably being behind the M&S cyber assault.
The identical group is believed to have been behind hacks on the Co-op and Harrods, nevertheless it was M&S that suffered the most important impression.
M&S estimates the cyber-attack will cost the firm around £300m, equal to a 3rd of its revenue.
There isn’t any suggestion that this group is behind the information breach at Adidas.
However the agency revealed earlier this month it had confronted knowledge breaches in different elements of its world empire – together with its Turkish and South Korean arms.
