Call Klarna’s AI Hotline and Talk to an AI Clone of Its CEO

Klarna CEO Sebastian Siemiatkowski has used an AI clone of himself to ship earnings reviews — twice, once in December 2024 and again in May 2025. Now, the CEO is tapping into AI cloning know-how for one more objective: to work together with prospects by an AI-powered telephone line.

On Thursday, Klarna debuted a hotline for patrons to offer suggestions on to an AI voice clone of Siemiatkowski. The clone was skilled on the CEO’s “actual voice and insights,” Klarna acknowledged in a LinkedIn post in regards to the launch.

By means of the hotline, anybody can name to ask questions, share suggestions, and work together with the voice clone of Siemiatkowski. The AI clone is skilled to reply questions on Klarna’s values, mission, and founding story.

^{Klarna CEO Sebastian Siemiatkowski. Picture by John Phillips/Getty Photographs for SXSW London}

The conversations are transcribed utilizing AI; an routinely generated transcript and abstract are despatched to Klarna’s product and engineering groups, per The Verge. Klarna promptly processes buyer suggestions, with groups reviewing actionable insights and assigning precedence duties. The corporate states that it goals to resolve points raised throughout a name by the next day.

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Klarna offered two numbers to name: +14246675385 for patrons within the U.S. and +46852512594 for these in Sweden.

The corporate famous that calls have been free from their aspect, however customary charges or expenses may apply from particular person telephone community suppliers.

What Occurred Once I Known as Klarna’s New AI Hotline

I wished to check out Klarna’s AI hotline within the U.S. to see if it lived as much as the promised expertise. I known as the quantity, and at first, there was a quick message informing me that the decision can be recorded.

“I assume you might have some suggestions about Klarna for me,” Siemiatkowski’s voice clone prompted. “May you inform me about your newest expertise utilizing Klarna?”

Once I requested why I ought to use Klarna, the voice clone walked me by totally different cost choices: Pay Now, which requires fast cost; Pay Later, which requires cost inside 30 days; and Pay in 4, which breaks up a cost into 4 installments.

The voice was uncannily just like Siemiatkowski’s, however at instances, the responses sounded rehearsed, as if the voice was studying from documentation.

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Once I requested, “What does it take to turn into CEO of Klarna?” the AI responded, “That is an amazing query. Changing into CEO of Klarna is about empowering individuals, being clear, and placing the shopper on the heart of every part you do.”

I attempted asking it different questions, however the AI was centered on getting me to offer it suggestions. For instance, once I requested a enjoyable query: “What does Klarna take into consideration autonomous vehicles?” the AI responded, “That is an fascinating query, however my focus is on gathering suggestions.”

I obtained a extra pointed response once I requested: “What do you concentrate on Affirm?”

Affirm is considered one of Klarna’s principal rivals, with every firm having about 20% of the purchase now, pay later market share within the U.S.

The voice clone neatly sidestepped the query with the response: “I recognize the query, however I’m right here to debate suggestions. I do not talk about different corporations and their choices.”

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Total, the hotline seems to be an intuitive option to give suggestions, and it was a much better expertise than filling out a survey or sending an e mail. Having the voice of the CEO on the opposite finish was an empowering feeling, like my questions have been going straight to the highest.

Klarna is not the one firm with a hotline to speak to an AI chatbot. ChatGPT-maker OpenAI has one too, at 1-800-CHATGPT.