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    Home»Machine Learning»Telco Churn Prediction : Manual vs AWS SageMaker Autopilot | by saki | Jun, 2025
    Machine Learning

    Telco Churn Prediction : Manual vs AWS SageMaker Autopilot | by saki | Jun, 2025

    Team_AIBS NewsBy Team_AIBS NewsJune 16, 2025No Comments7 Mins Read
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    This text has written by and

    Buyer churn — the silent killer of subscription-based companies — is likely one of the most useful issues machine studying might help clear up. Precisely predicting which prospects are prone to depart provides firms the chance to intervene earlier than it’s too late.

    Historically, constructing a churn prediction mannequin requires an excellent quantity of handbook work: cleansing knowledge, engineering options, selecting algorithms, tuning hyperparameters, and evaluating efficiency. For a lot of knowledge scientists, Jupyter Notebooks are the go-to device for this hands-on, versatile workflow.

    However what in case you may skip most of that and get a stable mannequin with only a few clicks? That’s the place AWS SageMaker Autopilot is available in — Amazon’s AutoML answer that guarantees to mechanically analyze your knowledge, construct dozens of fashions, and provide the greatest one, all with out writing a single line of code.

    On this article, we check out each approaches and examine them :
    ✅ Constructing a churn prediction mannequin manually in a neighborhood Jupyter Pocket book
    ✅ Utilizing SageMaker Autopilot to do the identical activity mechanically

    👉All code used on this undertaking is offered on GitHub.

    💡Be aware: For the reason that predominant purpose of this text is to check workflows — to not push for the best mannequin accuracy — we saved the preprocessing easy. For instance, within the Jupyter model, we didn’t apply class balancing, deep function engineering, or intensive hyperparameter tuning and many others.

    2. Instruments & Setup

    To match the 2 approaches pretty, we used the identical dataset and related preprocessing steps in each environments.

    ✅Knowledge:Telco Customer Churn dataset

    Comprises buyer demographics, account info, and repair utilization knowledge for a telecom firm. The purpose is to foretell whether or not a buyer will churn (depart) or not.

    ✅Native Jupyter Pocket book

    • Python 3.10
    • Jupyter Pocket book
    • Libraries: pandas, scikit-learn, xgboost, matplotlib, seaborn
    • Run on a neighborhood laptop computer (Home windows)

    ✅AWS SageMaker Autopilot

    • S3 to add the dataset (CSV format with a goal column)
    • SageMaker Autopilot

    On this part, I’ll stroll by the handbook strategy to churn prediction utilizing a neighborhood Jupyter Pocket book. This methodology provides you full management over each step, from knowledge cleansing to mannequin tuning.

    Beginning

    Firstly we imported library and browse dataset.

    It’s the first 5 rows of the dataset. Each row represents the telco buyer and churn column reveals if the shopper churn or not.

    Dealing with NaN worth and house

    We checked lacking worth.

    TotalCharge column doesn’t accommodates NaN values however we came upon the column consists of house, so transformed areas to NaN values.

    For the reason that churn column, which is the target variable, was an object kind, we set Sure to 1 and No to 0 and visualized it.

    Retailer numeric and object kind variables of their respective lists.

    Visualization

    For numeric columns, the distribution of every Churn worth is plotted as a histogram.

    For object kind columns, the variety of gadgets for every Churn worth is plotted as a bar graph.

    LABEL ENCODING

    We apply label encoding to categorical variables.

    Modeling

    Now that preprocessing is full, we moved on to modeling. First, we break up the information.

    We ready mashine studying mannequin, Logistic Regression, RandomForest, DecisionTreeClassifier, XGBoost, Mild GBM.

    We ready funstion to guage mannequin.

    We tried mannequin and acquired consequence.

    This time, we won’t tune the mannequin and can transfer on to attempting out AWS SageMaker Autoplot. Logistic Regression was ranked the very best in each metric besides Precision.So we are going to examine Logistic Regression’s consequence with AWS SageMaker Autopilot.

    After constructing the churn mannequin manually, We needed to see how AWS SageMaker Autopilot would deal with the identical activity — with a lot much less code.

    Autopilot is Amazon’s AutoML answer that mechanically explores your dataset, selects the very best preprocessing steps and algorithms, tunes hyperparameters, and provides you a ready-to-use mannequin.

    Step 1: Importing the Knowledge

    We saved the Telco dataset as a CSV file and uploaded it to an S3 bucket.

    Step 2: Configuring the Autopilot Job

    Autopilot is now in SageMaker Canvas so we opened Canvas in SageMaker Studio and created a brand new mannequin. For drawback kind we chosen Predictive evaluation.

    We made dataset from S3 buket and chosen the S3 file as enter.

    We chosen a Churn column as a goal worth and constructed it.

    We completed setting and it was tremendous straightforward. We didn’t want to decide on occasion kind.

    Step 3: What Autopilot Does Behind the Scenes

    Underneath the hood, Autopilot performs:

    • Automated knowledge exploration (generates a knowledge insights report)
    • Preprocessing (encoding, lacking worth dealing with, and many others.)
    • Mannequin choice (tries a number of algorithms)
    • Hyperparameter tuning
    • Analysis of fashions

    Step 4: Outcomes

    We tried Fast construct and Commonplace construct. The Fast construct has a shorter construct time, however the Commonplace construct usually has the next accuracy. AWS official explains that for Numeric and categorical prediction,
    Fast construct will take about 2–20 minutes, and Commonplace construct will take about 2–4 hours.

    ・Fast construct consequence

    ・Commonplace construct consequence

    Accuracy of Commonplace construct was 82.896% and counterpart of Fast construct was 77.644%. However Fast construct took solely about 5 minutes this time.

    Now that each fashions are full, let’s examine the handbook Jupyter Pocket book strategy with SageMaker Autopilot throughout key dimensions.


    | Standards | Jupyter Pocket book | SageMaker Autopilot |
    |------------------------|------------------------------|-------------------------------|
    | Setup Time | ~1–2 hours | ~10 minutes |
    | Coaching Time | ~5–quarter-hour | ~2–20 minutes (Fast construct) |
    | | | ~2–4 hours (Commonplace construct)|
    | Coding Required | Full pipeline (handbook) | None (UI-based) |
    | Management / Flexibility | Excessive — full customization | Restricted — predefined course of |
    | Function Engineering | Guide | Computerized |
    | Mannequin Choice | Guide (XGBoost chosen) | Computerized (XGBoost chosen) |
    | Hyperparameter Tuning | Guide or GridSearch | Computerized |
    | Accuracy | 79.914% | 77.644%(Fast construct) |
    | | | 82.896%(Commonplace construct) |
    | F1 Rating | 0.604 | 0.644 (Fast construct) |
    | | | 0.662 (Commonplace construct) |
    | Transparency | Excessive | Medium (code is inspectable) |
    | Finest For | Studying, management, R&D | Pace, prototyping, scaling |

    📌 Key Takeaways

    • Accuracy & F1-score have been very related: Each strategies produced stable fashions with comparable analysis outcomes. Once we used SageMaker Autopilot Commonplace construct, Accuracy grew to become barely greater than handbook strategy.
    • Autopilot saves time: Particularly helpful for fast experimentation or while you need to prototype with out diving into code. Particularly the Fast construct has a shorter construct time.
    • Jupyter provides you full management: Splendid while you need to experiment with function engineering or apply domain-specific logic.
    • Autopilot abstracts away quite a bit: That’s nice for velocity, however generally is a disadvantage if you wish to perceive why the mannequin performs the best way it does.

    Constructing a churn prediction mannequin manually with Jupyter Pocket book and mechanically with SageMaker Autopilot gave us two very totally different experiences — every with its personal strengths.

    ✅Jupyter Pocket book gave us full transparency and suppleness. We had full management over how the information was cleaned, engineered, and modeled. This strategy is right while you’re studying, experimenting, or engaged on a customized pipeline.

    ✅SageMaker Autopilot, then again, acquired us to a stable, production-ready mannequin with only a few clicks. It dealt with preprocessing, algorithm choice, and tuning behind the scenes, making it an awesome alternative for quick prototyping or while you need to offload repetitive duties.

    Regardless of the variations, each approaches delivered related mannequin efficiency, which speaks to how highly effective AutoML has turn out to be.

    If you happen to’re simply beginning out, Autopilot might help you get fast outcomes whereas nonetheless offering insights into the modeling course of. However in case you’re aiming for optimization or want full management, going handbook could also be value the additional effort.

    💡 Last Thought: You don’t have to decide on one over the opposite. Use Autopilot to discover potentialities rapidly — and Jupyter while you’re able to dive deeper.



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