Stephanie Bastow, CEO of Active Beauty, prides herself on her drive and willpower to construct one thing from the bottom up. However as her wellness brand positive factors traction, the burden of doing all of it herself is getting more durable to bear. “Generally I am holding my breath, and typically I am respiratory,” she says.
Her firm’s hero product, B. Pores and skin Tight, is a multifunctional method designed to help pores and skin, hydration, restoration, and brain function. She’s on cabinets and seeing sell-through, however she’s reached a vital level in her journey: making ready for a possible Sequence A increase with out the advertising and marketing sources to indicate off what the product can actually do.
Associated: 7 Marketing Strategies to Help Your Startup Grow and Scale
Stephanie got here to Entrepreneur Remedy, introduced by Amazon Enterprise, for recommendation from each investor Kim Perell and well being professional Dr. Drew Pinsky. What she acquired was a lesson within the energy of neighborhood.
It did not take lengthy for her advisors to identify the issue. Stephanie is over-extending herself. She’s the whole advertising and marketing staff: internet hosting podcasts, coaching shops, attending occasions, and making an attempt to have interaction with buyers. She admits her solely actual help system is her husband.
Each Dr. Drew and Perell cautioned towards mixing her private {and professional} lives.
Dr. Drew mentioned that relying solely on her husband for emotional help can backfire badly. “As quickly as you inform us you are in misery, we wish to repair it,” he mentioned. “And that isn’t what you actually need proper now.”
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As an alternative, he inspired her to thoughts a mentor or two. “You want help. You want a peer group,” he mentioned.
Kim Perell backs that up together with her personal story. “I attempted to do every part alone,” she says. “And it was a giant mistake.” She explains how she created 4 “folks pillars”—her husband, a peer group, a mentor, and a trusted staff. “I really feel that you’ve got considered one of these 4 pillars together with your husband, however you are falling over on the opposite three.”
Stephanie leaves the session feeling seen. “I felt like they actually spent the time, went the deep dive and tried to grasp,” she says.
Watch the episode to listen to how Stephanie’s session helped her rethink what actual help seems to be like—and the way constructing the suitable basis may very well be an important a part of constructing her model.
Entrepreneur Remedy is introduced by Amazon Enterprise. Sensible enterprise shopping for begins with Amazon Enterprise. Learn more.
Associated: Why Every Entrepreneur Needs a Support Network — and How to Know When You’ve Truly Found Yours
Stephanie Bastow, CEO of Active Beauty, prides herself on her drive and willpower to construct one thing from the bottom up. However as her wellness brand positive factors traction, the burden of doing all of it herself is getting more durable to bear. “Generally I am holding my breath, and typically I am respiratory,” she says.
Her firm’s hero product, B. Pores and skin Tight, is a multifunctional method designed to help pores and skin, hydration, restoration, and brain function. She’s on cabinets and seeing sell-through, however she’s reached a vital level in her journey: making ready for a possible Sequence A increase with out the advertising and marketing sources to indicate off what the product can actually do.
Associated: 7 Marketing Strategies to Help Your Startup Grow and Scale
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