Earlier this 12 months, Anthropic CEO Dario Amoedi (Claude) informed a panel at the World Economic Forum in Davos that he expects AI programs to surpass people in most duties by 2026 or 2027.
The identical World Financial Discussion board additionally printed a examine on the affect of AI on our work.
The analysis report recognized many occupational teams vulnerable to being affected by AI: occupations primarily based on writing and studying, advertising and marketing and media, programming, and multilingualism.
As well as, we see that there’s increasingly content material created by or with AI with which our personal content material has to compete. Now you’ll be able to snigger at or ignore these expectations and developments, or you’ll be able to take them into consideration.
AI as a content material competitor
After I take inventory of all of the predictions (nonetheless unsure) and developments, I get the robust impression that AI will not be solely a useful gizmo for content material creators, but in addition a possible competitor. By way of content material and work.
As a result of assuming that AI can create content material higher than people, what would you must say as a content material marketer? And what does all this AI content material imply in your content material?
Will individuals quickly choose to search out solutions to their questions by way of AI reasonably than your group’s channels?
Earlier than you recognize it, a doomsday state of affairs is rising for content material entrepreneurs. Nonetheless, I feel there’s sufficient left. No less than for now.
However you shouldn’t simply see AI as a content material support, but in addition as a content material competitor and adapt your technique accordingly. That’s why I’m sharing 6 methods to create differentiated content material that AI can’t create or does much less effectively.
1. Search for unique content material as a substitute of widespread data
In some ways, AI creates common content material.
It makes use of what it has discovered and what it could possibly discover on-line as a foundation for answering a query. So should you’re not cautious, you’ll find yourself creating common content material with AI.
In fact, the draw back is that common content material doesn’t supply an expertise and is poorly remembered. So that you need to keep…
