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    Home»Business»Amazon Ring Founder: Use AI If You Want a Promotion
    Business

    Amazon Ring Founder: Use AI If You Want a Promotion

    Team_AIBS NewsBy Team_AIBS NewsJuly 19, 2025No Comments3 Mins Read
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    Ring founder Jamie Siminoff is again at Amazon after a two-year break, now main the tech big’s dwelling safety digicam division as a VP. The division is known as RBKS for its entities: Ring, Blink, Key (in-home supply service), and Sidewalk (wi-fi community).

    And in keeping with an electronic mail viewed by Business Insider, if staff at RBKS desire a promotion, their functions will now have to explain how they use AI at work. That is meant to reward “progressive considering” and promote velocity and effectivity, Siminoff wrote.

    Associated: ‘No Longer Optional’: Microsoft Staff Mandated to Use AI at Work

    “After we mix progressive expertise with our missions, we create one thing actually particular,” Siminoff wrote within the electronic mail seen by Enterprise Insider.

    Siminoff famously pitched his video doorbell firm, then referred to as “Doormat,” on “Shark Tank” in 2013 and left and not using a deal. Then, after the corporate was acquired in 2018 for a reported $1 billion by Amazon, he went again on the present, this time as a Shark investor, sitting alongside Kevin O’Leary and Mark Cuban, the identical individuals who rejected him years prior.

    Amazon is not the one tech big that is requiring using AI for promotions and efficiency evaluations.

    In June, Microsoft additionally started contemplating formal metrics for evaluating how much employees use AI through the workday.

    Julia Liuson, president of the developer division at Microsoft, reportedly despatched an electronic mail to managers that stated “utilizing AI is now not non-compulsory,” and the time spent utilizing inner AI instruments, each in-house and from the competitors, must be measured in worker efficiency evaluations.

    Associated: Duolingo’s CEO Clarifies AI Stance After Backlash — Read the Memo

    Be a part of prime CEOs, founders and operators on the Level Up conference to unlock methods for scaling your online business, boosting income and constructing sustainable success.

    Ring founder Jamie Siminoff is again at Amazon after a two-year break, now main the tech big’s dwelling safety digicam division as a VP. The division is known as RBKS for its entities: Ring, Blink, Key (in-home supply service), and Sidewalk (wi-fi community).

    And in keeping with an electronic mail viewed by Business Insider, if staff at RBKS desire a promotion, their functions will now have to explain how they use AI at work. That is meant to reward “progressive considering” and promote velocity and effectivity, Siminoff wrote.

    Associated: ‘No Longer Optional’: Microsoft Staff Mandated to Use AI at Work

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