Final week, on Apple’s earnings call, CEO Tim Cook dinner mentioned he was trying to purchase firms.
“We’re very open to [mergers and acquisitions],” Cook dinner said at the time. “We mainly ask ourselves whether or not an organization can assist us speed up a roadmap. In the event that they do, then we’re .”
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Cook noted that of the seven or so firms that Apple had acquired thus far in 2025, a number of weren’t AI-focused and got here from “all walks of life.” He additionally mentioned the corporate was making offers quick — each few weeks.
Apple CEO Tim Cook dinner BRENDAN SMIALOWSKI/AFP | Getty Pictures
What’s Apple on the lookout for in a startup?
“We aren’t caught on a sure dimension firm,” Cook dinner mentioned.
Apple has about $133 billion of money, so value is not the problem. Slightly, the query could be how a startup can match into the Apple ecosystem with shopper merchandise.
Enterprise Insider notes that Apple’s largest acquisition of all time was Beats Electronics in 2014 for $3 billion.
The outlet asked several experts within the discipline which firms Apple ought to contemplate shopping for, and plenty of large names have been thrown into the ring — including Perplexity, the favored AI-powered search engine.
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One other notable suggestion was Pondering Machines Lab, the startup based by former OpenAI CTO Mira Murati. The corporate has raised $12 billion thus far, although it has but to launch any merchandise. In July, Murati posted on X that the corporate could be sharing its first product “within the subsequent couple of months.”
Nonetheless, Perplexity and Pondering Machines Lab might be too expensive (each might find yourself costing someplace near $20 billion, BI estimates, in the event that they have been even on the market in any respect), so smaller firms positively have a shot.
Perhaps it is time to give your pitch deck a refresh.
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