Chili’s introduced a brand new burger Thursday with a recipe and title which may sound just a little acquainted: the Massive QP burger. It feels like McDonald’s Quarter Pounder, and just about has the identical toppings: two slices of American cheese, pickles, ketchup, and diced onions.
Nonetheless, per the corporate’s release, the Massive QP has one thing its counterpart does not — 85% extra beef, making it “extra value-packed” than Mickey D’s traditional.
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“We imagine Chili’s 3 For Me menu, beginning at simply $10.99, has been the very best worth within the trade since we launched it in 2022, and we simply made it even higher with the brand new Massive QP burger, that includes a quick meals taste profile our friends will acknowledge,” mentioned George Felix, Chili’s chief advertising and marketing officer, within the launch.
The deal is paired with bottomless chips and salsa, fries, and limitless fountain drinks. Chili’s claims it presents “a eating expertise that is inexpensive than a comparable meal at McDonald’s.”
CNN notes that that is the second time Chili’s has made a run at McDonald’s. In 2024, they added a Massive Mac-like burger known as the Massive Smasher to their menu, and accompanied it with a shade-throwing advert marketing campaign that declared, “See ya later, tiny drive-thru burger.”
The Massive Smasher gambit paid off, reviews CNN, bringing a 15% bounce in same-store gross sales.
Chili’s advertising and marketing division is working time beyond regulation — and with nice success — conserving their model within the hearts and minds (and stomachs) of its prospects. Earlier this month, the corporate opened a “Scranton Branch,” taking part in off the recognition of an episode of The Workplace the place Pam declares, “I really feel God on this Chili’s tonight.”
“We have seen the model come to life on display screen by way of the years, and that features being tied to Scranton regardless of by no means having a location there,” mentioned George Felix, Chili’s chief advertising and marketing officer, in a statement. “That adjustments this 12 months with our latest restaurant.”
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