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    Home»Technology»EE to launch phone plans which restrict internet for teens
    Technology

    EE to launch phone plans which restrict internet for teens

    Team_AIBS NewsBy Team_AIBS NewsJuly 29, 2025No Comments4 Mins Read
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    Liv McMahon & Zoe Kleinman

    Expertise reporter and editor

    Getty Images A group of children in school holding phones.Getty Photos

    EE is introducing new cellphone plans subsequent month which it says will limit the web for teenagers – as long as they do not use wi-fi.

    Its new Sim-only cell plans will filter the net at totally different ranges relying on the age of the kid utilizing it, with three separate tiers of protections.

    The plans may even produce other options equivalent to decreased web speeds for youthful teenagers to “restrict streaming”, in addition to defending in opposition to rip-off calls.

    However EE can solely management what’s accessed through the use of cell information utilizing its community – which means it can not filter content material accessed through wi-fi, which is operated individually.

    The cell community operator, which has 25m clients, says it’s the UK’s first main community to introduce smartphone plans for under-18s.

    Companies working cell networks within the UK are already required by the regulator Ofcom to make sure solely adults can entry grownup content material whereas utilizing their community.

    They do that by filtering and blocking entry to web sites deemed 18+ in accordance with the British Board of Movie Classification.

    This may imply making an attempt to go to a platform equivalent to a porn web site utilizing a 4G or 5G connection, reasonably than wi-fi, can lead to the web page not displaying.

    Customers are sometimes required to confirm that they’re an grownup – and the account holder – by means of a bank card test or by logging into their account on-line to alter their settings.

    What are the plans?

    Regardless of EE’s content material restrictions not making use of to content material considered utilizing wi-fi, the agency believes its new plans nonetheless present teen smartphone customers and fogeys with extra protections.

    Its Sim-only plans will probably be obtainable to be used on all smartphones and begin from £7 monthly, when launched in August.

    EE’s three tiers provide totally different ranges of protections relying on the age of the consumer, with its “protected” plan for pre-teens having “strict” controls whereas its “guided” and “trusted” plans for older teenagers having “average” controls for net entry.

    Every of the plans additionally has protections in opposition to receiving rip-off calls.

    “Because the UK’s greatest community for households, we perceive that whereas smartphones provide many advantages to individuals, there are additionally very actual dangers and challenges, particularly for younger individuals,” stated Claire Gillies, head of the patron division of BT, which owns EE.

    “As a mum or dad of an adolescent, I too have needed to stability the advantages and challenges that include giving our kids their first smartphone.”

    ‘Like mum within the previous days’

    EE’s new cell plans will add to the handfuls of security options at app-level, website-level and device-level designed to assist mother and father shield their kids from dangerous content material.

    However many adults report feeling confused and overwhelmed by them.

    EE ambassador and TV presenter Konnie Huq stated at a launch occasion for the brand new plans she felt “like her mum within the previous days” – who she recalled struggling to work the household’s TV distant controls.

    Meta, which owns Instagram and WhatsApp, says take-up of its quite a few parental controls is comparatively low.

    Expertise analyst Paolo Pescatore advised the BBC that EE’s plans are “an enormous step in the precise route” however implementation of such controls “isn’t any simple feat”.

    “Sadly, some customers wrestle to get a cellphone sign and are compelled to depend on wi-fi,” he stated.

    “Making these initiatives extra technology-agnostic will take away a number of the complexities and make them simpler to entry.”

    In-store chats

    In addition to its totally different plans for kids, EE is providing in-store appointments for households to obtain steerage about utilizing smartphones safely.

    It is going to additionally launch a useful resource it says may help mother and father navigate conversations with kids about proudly owning a cellphone.

    “Many mother and father inform us that they’re overwhelmed relating to on-line security for his or her kids, and do not know the place to begin,” stated Carolyn Bunting MBE, head of kids’s security charity Web Issues.

    She stated they have been “constructive steps to assist households” and advised the BBC the plans may very well be simpler than banning teenagers from platforms altogether.

    “If we simply ban youngsters there isn’t a impetus for the tech corporations to create secure areas,” she Ms Bunting.

    It comes amid a broader shift in the direction of tech corporations making it harder for kids to encounter dangerous or specific content material.

    A variety of web sites working within the UK were required to start checking the age of users on Friday.

    No one is selling a “silver bullet” however everyone seems to be saying that measures like these have an element to play.

    The query is whether or not they’re genuinely efficient or simply making mother and father really feel higher.



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