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    Home»Business»Ellen MacArthur Foundation CEO: “Eliminating waste on our streets and in our oceans is a nonpartisan issue.”
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    Ellen MacArthur Foundation CEO: “Eliminating waste on our streets and in our oceans is a nonpartisan issue.”

    Team_AIBS NewsBy Team_AIBS NewsFebruary 24, 2025No Comments5 Mins Read
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    Hey and welcome to Fashionable CEO! I’m Stephanie Mehta, CEO and chief content material officer of Mansueto Ventures. Every week this article explores inclusive approaches to management drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Quick Firm. Should you acquired this article from a pal, you possibly can sign up to get it yourself each Monday morning. 


    It’s a troublesome time to be within the enterprise of environmental sustainability. Earlier this month, seven of the world’s 10 largest international locations missed a United Nations deadline for submitting up to date emissions-cutting plans, in keeping with Bloomberg. Beginning late final 12 months, monetary establishments equivalent to Goldman Sachs, Wells Fargo, Citigroup, and others left the Net-Zero Banking Alliance, a coalition of corporations dedicated to lowering their carbon footprints. These strikes and plenty of others come as President Donald Trump and his appointees search to get rid of federal authorities applications that deal with international warming.  

    Even so, Jonquil Hackenberg, CEO of main round economic system charity Ellen MacArthur Basis, is navigating this new world with a mixture of optimism and pragmatism. The round economic system is a system the place supplies are recycled, refurbished, reused, or composted and the place farming is designed to extend biodiversity. In an unique interview with Fashionable CEO, Hackenberg underscored the muse’s dedication to addressing international challenges equivalent to local weather change, air pollution, and biodiversity loss. 

    The round path to waste discount

    A current instance of the muse’s work is the Large Meals Redesign Problem, an 18-month challenge aimed toward serving to the meals sector design environmentally pleasant merchandise. Earlier this month, the muse showcased 141 merchandise by 57 organizations, together with Nestlé and grocery chain Waitrose & Companions, which use round economic system and regenerative agriculture rules.   

    Along with such applications, Hackenberg additionally talked concerning the position circularity performs in non-environmental points like supply-chain resiliency. “We’re taking a look at vital uncooked supplies via the lens of fabric safety, which performs very nicely into the brand new administration and past,” she says. 

    A sustainable supply-chain resolution

    Research recommend that recycling or reuse of supplies can assist offset disruptions in provide chains attributable to shortages or geopolitical components. The European Union’s Joint Analysis Heart, for instance, just lately issued a report analyzing how boosting circularity, together with different approaches, may assist scale back Europe’s dependency on China, Japan, Russia, Kazakhstan, Saudi Arabia, and Ukraine for supplies used to make titanium steel merchandise. Firms within the EU use titanium primarily in planes but additionally in automobiles, robots, and 3D printing.  

    Hackenberg’s background makes her well-equipped to make the sensible case for the muse’s mission. She beforehand served as CEO of Eunomia Analysis and Consulting, a social-environmental consultancy, and earlier than that was international head of sustainability and local weather response at PA Consulting. “My expertise is admittedly in large-scale transformation,” she says. The transfer to a round economic system “is the largest-scale transformation we’re going to face.”  

    Certainly, regardless of early positive aspects—75 international locations have round economic system roadmaps and 55% of businesses, together with IKEA and Dell, have made commitments to circularity—the motion seems to be stalled. The latest Circularity Hole Report discovered that just 7.2% of materials that entered the economic system in 2023 have been “secondary,” or non-virgin, down from 9.1% of supplies in 2018.  

    Circularity logic

    Driving additional transformation could require highlighting the way in which circularity can help native economies, for instance. “If you’re taking a look at governments which are maybe extra protectionist, who’re asking, ‘How do I assist and shield our personal economic system?’ It’s a ripe enjoying discipline for a round economic system to create new worth alternatives and new jobs with out international inputs,” Hackenberg says.  

    Hackenberg’s broad framing of the advantages of circularity mirrors the way in which different nonprofits and plenty of companies try to reposition themselves within the Trump period. Quick Firm just lately reported on how cleantech startups have began emphasizing their position in nationwide safety.  

    However the Ellen MacArthur Basis isn’t strolling again its dedication to local weather and biodiversity points. “We want braveness and management to remain the course,” she says. “Politics will come and go, however info again up that we’re scraping on the barrels of planetary boundaries. Eliminating waste on our streets and in our oceans is a nonpartisan subject.”  

    How is your organization dealing with matters underneath fireplace?

    Is your organization reframing the way in which you speak about environmental sustainability, inclusion, or different matters which are underneath fireplace? Ship your feedback to me at  

    stephaniemehta@mansueto.com. I’d prefer to share a few of your insights in an upcoming e-newsletter. 

    Learn extra: virtuous circles

    • Quick Firm’s greatest circular design of final 12 months  
    • How HP is utilizing a supply “reset” to advance the round economic system  
    • Meet Chairish, an 11-year-old, used-furniture market and an Inc. Greatest in Enterprise honoree



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