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    Home»Technology»Facing the Looming Threat of A.I., Publishers Turn to Decentralized Platforms
    Technology

    Facing the Looming Threat of A.I., Publishers Turn to Decentralized Platforms

    Team_AIBS NewsBy Team_AIBS NewsMarch 6, 2025No Comments6 Mins Read
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    A tech trade veteran, Mike McCue sees a gap for a unique form of web the place algorithms don’t name the photographs. Mr. McCue, the chief govt of the web firm Flipboard, is difficult social media’s automated grip on our consideration, betting that people, not machines, ought to curate on-line experiences.

    Three many years in the past, as vp of expertise on the groundbreaking tech company Netscape, Mr. McCue helped democratize data entry by the World Vast Net. Now, he’s positioning his firm’s new Surf browser as a part of a rising neighborhood of so-called decentralized social media choices, alongside rising platforms like Bluesky and Mastodon.

    The timing might be fortuitous, as on-line publishers battle with an previous downside and a brand new risk. For years, they’ve frightened that the web’s middlemen — large platforms like Fb and TikTok — have weakened their ties with the individuals who learn or view their materials. Now publishers face one other concern: New A.I. techniques that might utterly eradicate these fraying hyperlinks with their audiences.

    Surf gives a window right into a quiet expertise motion echoing the early days of the World Vast Net. With assistance from a number of web technical requirements which might be supposed to encourage the expansion of a brand new form of social media, Mr. McCue has created a possible path the place media firms can construct direct relationships with readers.

    In distinction to the present social internet, which is dominated by a couple of massive expertise firms, the brand new software program protocols could seem a bit wonky for now. However they make it doable for web customers to speak and share data with out counting on a single centralized service.

    One of many new technical requirements is called ActivityPub. Social media platforms utilizing the protocol can discuss to at least one one other, permitting customers on completely different networks to work together seamlessly — just like how electronic mail works throughout completely different suppliers.

    ActivityPub was formalized in 2018 by the World Vast Net Consortium, a expertise standards-making group. The usual initially drew scant curiosity. However Elon Musk’s acquisition of Twitter, now often called X, in 2022 has created an exodus of customers and publishers searching for options.

    Surf permits telephone, pill and private laptop customers to curate feeds from quite a lot of sources right into a single dashboard-like view. It can additionally permit them to publish personally curated collections of knowledge.

    Surf remains to be being privately examined by Mr. McCue’s small firm, which plans to supply this system freely later this 12 months. But whereas the open social motion remains to be small, it has gained consideration each time there’s a disruptive occasion equivalent to Mr. Musk’s buy of Twitter.

    Decentralized social media gained important momentum in 2023 when Meta adopted the ActivityPub normal for its X competitor, Threads, and later introduced plans to attach with different ActivityPub-based providers. What Mr. McCue calls the “open social internet” already has greater than 300 million members, he estimated, and the majority of them at the moment are Meta’s Threads customers.

    The shared aim of main customers out of silos accelerated with the latest success of Bluesky, which the Twitter co-founder Jack Dorsey launched in 2023. Though it’s constructed on a rival normal often called the AT Protocol, a bridge has already been constructed between the 2 protocols to make it doable for customers of the social media providers to attach.

    “Everybody has simply been copying one another’s options in walled gardens, however now innovation will grow to be decentralized round human connection,” Mr. McCue stated in an interview.

    Mr. McCue, 56, co-founded Flipboard as a digital information aggregator in 2010. He has made a profession of being early to use modifications in web applied sciences. He began Paper Software program to make it doable to visually show 3-D data in internet browsers after which offered the corporate to Netscape for $20 million in 1996.

    In 1999 he co-founded Tellme Networks, a pioneering effort to create what had been described as a “voice browser” and make it doable to obtain web data through the telephone. That firm was offered to Microsoft in 2007 for a rumored $800 million.

    Some of the important potentials of the open social internet is that it’ll allow firms to step away from invasive promoting, Mr. McCue stated. He describes the choice as “contextual” promoting to specific pursuits slightly than people. For instance, advertisements could be posted to internet feeds targeted on matters equivalent to backpacking or trend.

    “The notion of making an viewers slightly than chasing site visitors is one thing we’ve been exploring,” stated Nilay Patel, editor in chief of The Verge, a preferred information and media web site. “ActivityPub may facilitate that by permitting for extra direct and significant engagement with our readers.”

    Along with Meta’s choice to base Threads on ActivityPub, information organizations like Bloomberg and the BBC have begun experimenting with the expertise, as have running a blog platforms equivalent to Medium, WordPress and Ghost.

    ActivityPub has additionally led to a wave of start-up efforts equivalent to Mastodon, a microblogging service that now has greater than 14 million accounts linked by a community of over 14,000 host computer systems, in addition to start-ups like Pixelfed and PeerTube, distributed providers that provide options just like Instagram and YouTube.

    For a number of many years, Google’s dominance of web search has been the driving drive behind content material creation and distribution. However as Google has invested in generative-A.I. summarization for responses to customers’ queries, a window of alternative for all types of discovery instruments along with chatbots has made the necessity for options extra pressing.

    That could be a far cry from the very early roots of the World Vast Net within the work of Theodor M. Nelson, who, whereas a Harvard graduate scholar in 1961, seen that textual content on the primary laptop screens may transfer and that writing now not wanted to be linear. He invented the idea of hypertext, which was later adopted because the underlying construction of the World Vast Net. The designers of the brand new open social internet providers imagine that their different is a step again towards the web’s authentic beliefs.

    “It goes again to the unique rules the place the web began out as decentralized,” stated Eugen Rochko, the inventor of Mastodon, an open-source social networking platform that permits customers to hitch independently operated servers whereas staying linked by a world community.

    The transition from centralized to decentralized fashions would require a cultural shift amongst each publishers and audiences.

    “There are important product questions to unravel, equivalent to how one can deal with moderation and content material discovery in a decentralized setting,” stated Mike Godwin, a lawyer identified for his work on web rights and digital tradition. “However these are the varieties of recent issues we ought to be dealing with, ones that include real innovation.”

    Regardless of these challenges, the keenness among the many early adopters reminds some web pioneers of the primary few years of the World Vast Net.

    “The vitality round ActivityPub jogs my memory of the early days of the Net,” Mr. Nelson stated in a latest interview, “the place something appeared doable, and innovation was round each nook.”



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