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    Home»Business»Former Marine Turns Health Scare Into B2B Wellness Media Startup
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    Former Marine Turns Health Scare Into B2B Wellness Media Startup

    Team_AIBS NewsBy Team_AIBS NewsJune 27, 2025No Comments5 Mins Read
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    Opinions expressed by Entrepreneur contributors are their very own.

    Anthony Vennare tried to dwell a wholesome way of life. As a former Marine and founding father of multiple gyms, he meticulously tracked his exercises, dietary supplements, and well being knowledge. “I used to be insanely match, utilizing each wearable, taking dietary supplements, monitoring meals all the way down to the ounce,” he says. “However I nonetheless bought most cancers.”

    Vennare was identified with a mind tumor at age 30. He underwent remedy throughout the top of the COVID-19 pandemic, remoted and unsure about his future. A couple of years later, the most cancers returned, forcing him to confront his mortality yet again. Vennare had watched a number of members of the family, together with his father and grandmother, die from mind tumors. When he bought his prognosis, it felt like a demise sentence.

    However regardless of the tragic information, Vennare did one thing surprising. He ditched the complement hype and performance-obsessed tradition and poured his vitality into constructing Fitt Insider, a media platform that shares business information and insights.

    Vennare shared his brave story within the newest episode of One Day with Jon Bier.

    Constructed on information, not fluff

    Fitt Insider was by no means about revenue. Vennare began it together with his brother as a e-newsletter to make sense of a trillion-dollar business—and share that data with enterprise leaders within the house. “It wasn’t meant to be a enterprise in any respect,” stated Vennare. “I needed knowledge. I needed information. I needed a filter and a curation lens that gave me belief and the issues I have to find out about.”

    However the insights had been so useful that they gained extra readers organically. By 2020, the viewers had exploded. It turned out that there was an enormous viewers hungry for reliable, well-curated evaluation.

    From its humble beginnings, Fitt Insider has advanced right into a hub for well being and wellness operators, together with a job board, recruiting agency, podcast, consulting providers, funding fund, and a B2B occasion collection.

    “We attain a whole bunch of 1000’s of individuals each week. No nonsense. No fluff.”

    Associated: 4 Things Every B2B Brand Should Be Doing to Earn Trust in 2025

    Sticking to the fundamentals

    Vennare says the dearth of regulation within the well being and complement business permits dangerous actors to revenue from misinformation and ineffective merchandise.

    “There’s simply a lot nonsense and a lot being bought to the buyer from each creator,” explains Vennare. “There was a examine that got here out that stated that a big share of dietary supplements on Amazon don’t have any traces of the particular ingredient that they are promoting.”

    He believes a lot of the wellness business is hype. Most individuals do not want tech-forward options or diagnostics with 100 biomarkers. They merely have to make some free and straightforward way of life adjustments.

    “A majority of the folks, particularly in the USA, have to stroll, eat more healthy, be lively, be off their telephones, and be a little bit bit extra social.”

    After two critical well being scares, Vennare not believes in biohacking or “doing every little thing proper” as the reply. He stripped his routine all the way down to the necessities.

    Associated: The Supplement Business Has a Trust Problem. This Tech Startup Wants to Fix That.

    Counting on integrity

    Fitt Insider maintains a degree of editorial integrity that is uncommon in B2B media.

    It is that grounded perspective that drives Vennare’s work at present. He is not involved in chasing flashy exits or leaping on wellness fads. Now in restoration, Vennare is concentrated on residing merely, staying lively, and constructing one thing lasting. “I am not chasing optimization anymore,” Vennare stated. “I simply wish to really feel good, look good, and be lively.”

    Associated: 70 Small Business Ideas to Start in 2025

    Anthony Vennare tried to dwell a wholesome way of life. As a former Marine and founding father of multiple gyms, he meticulously tracked his exercises, dietary supplements, and well being knowledge. “I used to be insanely match, utilizing each wearable, taking dietary supplements, monitoring meals all the way down to the ounce,” he says. “However I nonetheless bought most cancers.”

    Vennare was identified with a mind tumor at age 30. He underwent remedy throughout the top of the COVID-19 pandemic, remoted and unsure about his future. A couple of years later, the most cancers returned, forcing him to confront his mortality yet again. Vennare had watched a number of members of the family, together with his father and grandmother, die from mind tumors. When he bought his prognosis, it felt like a demise sentence.

    However regardless of the tragic information, Vennare did one thing surprising. He ditched the complement hype and performance-obsessed tradition and poured his vitality into constructing Fitt Insider, a media platform that shares business information and insights.

    The remainder of this text is locked.

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