SAN FRANCISCO — Hightouch, an information and AI agent platform for entrepreneurs, at present introduced an funding from Snowflake Ventures and Capital One Ventures. This funding extends Hightouch’s oversubscribed Collection C spherical and fuels a shared imaginative and prescient of how information and AI brokers will remodel advertising and marketing. The funding underscores rising momentum behind agentic AI as the following evolution in advertising and marketing expertise, and Hightouch as a pioneer in redefining how entrepreneurs work.
In 2024, Hightouch launched the world’s first agentic AI product for lifecycle advertising and marketing referred to as AI Decisioning. These brokers repeatedly experiment with messaging, timing, and channel selections—advertising and marketing to each buyer as a person. Enterprises like WHOOP and Fundrise have shortly adopted AI Decisioning to speed up studying, pace up marketing campaign velocity, and ship incremental engagement and gross sales.
By embedding studying and execution instantly into the AI Information Cloud, Hightouch is pioneering a brand new mannequin the place entrepreneurs work alongside AI brokers that adapt in actual time, eradicating handbook bottlenecks and decreasing dependency on legacy advertising and marketing clouds.
“This funding is a significant vote of confidence in our imaginative and prescient for AI-powered advertising and marketing,” stated Tejas Manohar, Co-CEO and Co-Founding father of Hightouch. “We’ve seen unbelievable traction with AI Decisioning, and this funding allows us to scale sooner, ship much more worth to clients, and proceed reimagining how companies personalize experiences by way of information and AI. The funding from Snowflake Ventures can even assist speed up the event of our joint options, additional empowering our mutual clients to activate their information and improve their advertising and marketing capabilities.”
The extra capital and assist from each Snowflake Ventures and Capital One Ventures will gasoline Hightouch’s ongoing analysis and growth into how AI brokers can remodel advertising and marketing workflows.
The corporate plans to develop its suite of brokers to cowl extra advertising and marketing use circumstances, serving to entrepreneurs transfer from conventional workflows to fast, data-driven marketing campaign execution.
“Hightouch constructed an modern, composable method to unifying information and streamlining workflows that unlocks AI-driven personalization,” stated Jon Barad, Associate at Capital One Ventures. “Our funding helps their mission to equip entrepreneurs with AI brokers that assist make campaigns extra related and impactful.”
The funding follows a robust interval of development for Hightouch, as enterprises shift towards warehouse-native architectures and composable advertising and marketing expertise. More and more, Hightouch clients are leveraging Snowflake’s AI Information Cloud and LLM capabilities, like Snowflake Cortex AI, through the Hightouch Composable CDP. Within the final yr, many have begun to activate AI Decisioning on prime of this basis. This method provides entrepreneurs a direct line to their information and allows new methods of working, unencumbered by the constraints of conventional advertising and marketing and information software program.
“Hightouch is pushing the boundaries of what’s attainable with AI in advertising and marketing for our joint clients,” stated Adam Kaufman, Vice President, World Head of Business Go to Market, Snowflake. “By constructing instantly on prime of Snowflake’s unified platform for information and AI, Hightouch allows entrepreneurs to execute sooner, with much less complexity and extra management. We’re excited to assist their continued development and innovation within the AI Information Cloud.”
This announcement builds on a robust basis of collaboration between Hightouch and Snowflake, the place each firms are dedicated to empowering clients with trendy, composable, AI-driven options for information activation.
