SAN FRANCISCO – Aug. 14, 2025 – Agentic AI firm Landbase at present introduced its acquisition of Adauris, a startup creating customized intent indicators by content material technology, leveraged by B2B corporations to determine high-intent leads by distributed content material.
The acquisition additional accelerates Landbase’s growth into AI-native inbound, with the Adauris crew already behind the discharge of Landbase’s first inbound advertising characteristic.
This announcement follows Landbase’s $30M Collection A and strengthens its place as the primary platform to unify outbound and inbound automation. Landbase has seen speedy adoption since its preliminary launch, and the acquisition of Adauris is the most recent in a collection of strikes to quickly broaden the platform’s capabilities and lead the class in AI GTM. Landbase’s CEO, Daniel Saks, coined the time period Vibe AI to explain a brand new software program paradigm the place customers describe what they need in pure language, and clever, agentic techniques deal with the execution to show intent into outcomes with out the necessity for advanced interfaces or guide workflows.
“We’re constructing the way forward for GTM: clever, related, and deeply multimodal,” mentioned Daniel Saks, CEO of Landbase. “The Adauris crew brings the technical depth and GTM perception to supercharge our inbound roadmap. Collectively, we’re launching high-impact entry factors like signal-based LinkedIn publishing and laying the inspiration for AI-powered advertising channels that may complement our present outbound capabilities.”
Adauris’ work on content-driven lead technology straight helps Landbase’s imaginative and prescient for signal-based GTM. The Adauris crew beforehand constructed high-intent sign infrastructure used throughout area of interest B2B media networks, reaching 10M+ month-to-month impressions and figuring out 45,000+ prospects per day.
These capabilities will now plug straight into GTM-1 Omni, Landbase’s agentic AI mannequin and orchestration engine — unlocking new sign varieties that drive each outbound and inbound efficiency within the Landbase platform.
With the acquisition, Landbase beneficial properties a founding crew deeply skilled in constructing inbound infrastructure and development techniques:
- Logan Underwood, former Adauris CEO and now Head of Partnerships, will lead the Landbase associate ecosystem, increasing company collaborations
- Tina Haertel, former Adauris COO and now Director of Product, will lead growth of Landbase’s inbound advertising capabilities
- Griffin Cook dinner, former Adauris CTO, will function Engineering Lead for Landbase’s inbound product line
“We joined Landbase as a result of it’s fixing a essential market ache level: offering a unified strategy to GTM, and mixing inbound and outbound into single omni-channel campaigns,” mentioned Underwood. “We noticed the facility of Landbase as a buyer and a associate, and the affect is simple. We couldn’t be extra excited to affix forces to speed up the tempo of autonomous GTM.”
The Adauris crew has already spearheaded the platform’s first marketing-facing characteristic for LinkedIn thought management posting, which helps GTM groups put up signal-based, brand-led content material, observe real-time purchaser engagement, and heat the market — all from inside the Landbase platform.
“Everybody desires extra visibility, however most groups don’t know what to say or who’s listening,” mentioned Haertel. “This characteristic makes it simple to publish with objective and join content material to demand, and it’s only the start of Landbase’s inbound roadmap.”
That is the primary of a number of new advertising options deliberate for the Landbase platform, because it evolves into the working system for GTM. Future updates will lengthen Landbase’s inbound capabilities with extra publishing channels, engagement analytics, and signal-based content material automation.
