Following the surprising success of the Ray-Ban Meta good glasses, which have bought two million pairs since launch in late 2023, Meta is releasing new variations of its AI smart glasses below the Oakley and Prada manufacturers.
In keeping with a CNBC report launched Tuesday, Meta is increasing its partnership with EssilorLuxottica, the father or mother firm that owns Ray-Ban and Oakley and has a licensing settlement with Prada. The brand new Oakley Meta good glasses will goal athletes and lively clients, whereas the Prada partnership will give Meta a high-end cope with a notable trend home.
Associated: Apple Is Reportedly Developing AI Smart Glasses to Compete with Meta and Google
The Oakley glasses will reportedly begin at $360, a better value level than the $299 Ray-Ban Metas, however have a extra weather-resistant model, a supply informed CNBC. The glasses will have the ability to take photographs and movies, make calls and ship textual content messages via voice instructions, livestream content material, and play music, identical to the Ray-Ban Metas. They may even have AI capabilities, so customers can ask questions via a “Hey Meta” voice command.
Bloomberg additionally reported in January that the Oakley glasses had been set to be launched later this 12 months, and the digital camera will likely be within the middle of the body as an alternative of on the facet, just like the Ray-Ban Metas, in order that “cyclists and different athletes” may file footage.
Meta previewed the Oakley partnership on social media on Monday by creating a brand new Instagram account for “Oakley | Meta” with one post that reads: “The subsequent evolution is approaching June 20.”
Prada, in the meantime, renewed its eyewear licensing settlement with Luxottica for the subsequent decade in December. Former Meta staff informed CNBC that Prada eyewear designs had been a superb match for Meta as a result of the glasses function thick temples that may home extra expertise.
Meta has but to announce the Prada deal or a timeline for when the good glasses will hit the market.
Associated: Google Is Making AI ‘Intelligent Eyewear’ With Warby Parker After Eyeing Meta’s Ray-Ban Success
EssilorLuxottica and Meta first joined forces in 2019 to work on the Ray-Ban Meta good glasses. Meta launched a first-generation pair in 2021 and a second-generation pair in 2023.
The second-generation glasses took off; EssilorLuxottica CEO Francesco Milleri mentioned throughout an earnings call in February that the AI good glasses had been “an incredible success” and that the corporate plans to supply 10 million of them by the top of subsequent 12 months.
Meta, in the meantime, can be making a broader push into synthetic intelligence. The corporate introduced final week that it will make investments $14.3 billion in AI knowledge labeling startup, Scale AI, in alternate for a 49% stake. Some Scale AI staff, together with CEO Alexandr Wang, will be a part of Meta as a part of the transfer.
Following the surprising success of the Ray-Ban Meta good glasses, which have bought two million pairs since launch in late 2023, Meta is releasing new variations of its AI smart glasses below the Oakley and Prada manufacturers.
In keeping with a CNBC report launched Tuesday, Meta is increasing its partnership with EssilorLuxottica, the father or mother firm that owns Ray-Ban and Oakley and has a licensing settlement with Prada. The brand new Oakley Meta good glasses will goal athletes and lively clients, whereas the Prada partnership will give Meta a high-end cope with a notable trend home.
Associated: Apple Is Reportedly Developing AI Smart Glasses to Compete with Meta and Google
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