Amid the video podcast growth, Netflix is making its personal transfer into the area.
According to Business Insider, the streaming big’s co-CEO Ted Sarandos stated video podcasts would be the subsequent format to land on the platform. Throughout Netflix’s first-quarter earnings name Thursday, Sarandos famous that “the strains are getting blurry” between podcasts and discuss reveals, including, “as the recognition of video podcasts grows, I think you’ll see a few of them discover their strategy to Netflix.”
In 2025, audiences wish to watch their podcasts. Because of this, YouTube—not audio-first platforms like Spotify or Apple—has turn out to be the highest vacation spot for American podcast listeners. Data from Edison Podcast Metrics reveals YouTube attracts 31% of weekly podcast listeners, in comparison with Spotify’s 27% and Apple’s 15%. Nearly half of podcast listeners now watch their favourite reveals on Good TVs, and in March, YouTube made up 9.7% of all TV viewing—edging out Netflix’s 8.1%.
When requested about competitors from YouTube, Sarandos told The Hollywood Reporter that Netflix stays the “finest place for premium content material, as outlined by followers.” The platform already licenses content material from youngsters’ favourite Ms. Rachel, in addition to Tony Hinchcliffe, the conservative comic behind the podcast Kill Tony.
And Netflix is way from achieved. “We’re on the lookout for the subsequent era of nice creators, and we’re trying in all places, not simply in movie colleges and definitely not simply in Hollywood,” Sarandos stated in the course of the name.
With regards to serving to creators scale and monetize, Sarandos says Netflix stands aside. “You already know, the query that’s out there may be, is it premium? Nicely, a few of it’s, and we imagine we’ve the most effective monetization mannequin on the planet for premium storytelling,” he stated. “I believe we might assist these creators attain an viewers. Our mannequin also can assist extra formidable efforts for them, might assist derisk them, not like the form of typical [user generated content] fashions.”
With Netflix changing into YouTube, Instagram turning into TikTok, and X changing into… no matter X is now, nobody needs to remain of their lane anymore.
