Rochelle Hendricks strikes quick.
In 2022, a decade after opening her personal insurance coverage brokerage, she determined to attempt her hand on the siding enterprise — fast-tracking the acquisition of an Ideal Siding franchise in Ontario, Canada, in lower than two months. Over the following two years, she opened three extra places and has now surpassed $1 million in annual gross sales.
However what’s most essential to her? It is not simply the numbers. It is the way in which her enterprise advantages her household. She’s remodeled her Best Siding franchises into a real family operation, together with speedy and prolonged family. Right here, she shares how she constructed momentum, how working with household has been a recreation changer, and the recommendation she has for ladies able to guess on themselves.
You opened your siding franchise in simply six weeks. What made you progress so quick?
I had gotten within the siding enterprise as a result of it is visible — individuals discover how lovely the home is from the curb. And I briefly checked out buying a business a few years beforehand, nevertheless it was a person individual and got here with no franchise assist, so I stepped away. After I heard of Best Siding and discovered that they do the advertising and marketing and supply the leads, I used to be . As soon as I noticed the top workplace and how much passion there was for the enterprise, it was a straightforward resolution for me. I moved rapidly, as a result of at that time, I already had a agency perception within the model.
What’s been the important thing to scaling your franchises?
It positively did not come from aggressive gross sales ways. It got here from building relationships and establishing belief with shoppers and companions. It occurred organically, by surrounding myself with household and mates who share the identical ardour for development by way of high quality and relationships as I do.
Associated: A Billionaire Who Operates More Than 2,400 Franchises Knows These Types of Franchisees Make the Most Money
What’s it like working so carefully with your loved ones day by day?
I find it irresistible. I’ve surrounded myself with my oldest son and different members of the family. My associate within the Cambridge space is my daughter-in-law’s father. My associate within the Muskoka space is my niece’s father-in-law. I wished to construct one thing sustainable the place we might be recognized for quality and consistency, and I knew that they had the identical aim.
How do you handle boundaries when what you are promoting is a household affair?
We respect our private area. Enterprise is one factor, private life is one other factor. The employees meets as soon as a month at work to handle any points or difficulties we encounter and discover options collectively. All stakeholders have to come back away with a win-win scenario. That is been the heartbeat and culture in our company, and what retains issues balanced between that personal and business relationship.
Building continues to be a male-dominated sector. Have you ever confronted any pushback as a girl main on this area?
After I first began, some individuals checked out me like I used to be enjoying at this. However it’s additionally labored as a bonus, as a result of I’ve had shoppers inform me they’re glad coping with a girl. You probably have a ardour and consider in it, simply do it. I did not have any security web, I simply had that deep perception in doing issues in another way within the building world — that we make certain there are requirements and protocols within the trade — and that girls may be priceless to this trade.
Associated: No Experience? No Problem. How This First-Time Franchisee Built a $3 Million Business.
Are there any classes you have discovered whereas scaling?
To start with, I used to be onerous on myself — mentally beating myself up as a result of I anticipated to know every little thing at first. I notice now it takes time to study the enterprise and greatest practices.
Rochelle Hendricks strikes quick.
In 2022, a decade after opening her personal insurance coverage brokerage, she determined to attempt her hand on the siding enterprise — fast-tracking the acquisition of an Ideal Siding franchise in Ontario, Canada, in lower than two months. Over the following two years, she opened three extra places and has now surpassed $1 million in annual gross sales.
However what’s most essential to her? It is not simply the numbers. It is the way in which her enterprise advantages her household. She’s remodeled her Best Siding franchises into a real family operation, together with speedy and prolonged family. Right here, she shares how she constructed momentum, how working with household has been a recreation changer, and the recommendation she has for ladies able to guess on themselves.
The remainder of this text is locked.
Be part of Entrepreneur+ immediately for entry.
