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    Home»AI Technology»The next evolution of AI for business: our brand story
    AI Technology

    The next evolution of AI for business: our brand story

    Team_AIBS NewsBy Team_AIBS NewsDecember 14, 2024No Comments3 Mins Read
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    Right now is an thrilling and historic day at DataRobot. As Debanjan shared, it’s time for a brand new strategy to AI. One that’s centered on enterprise outcomes. 

    With the fast advances in machine studying and generative AI, you’re seemingly seeing AI turn into important to your technique and backside line. It’s extra essential than ever to combine AI into what you are promoting to remain aggressive. 

    This requires an evolution in what we ship with our enterprise AI suite and the way we inform our story at DataRobot — carrying our historical past of innovation and impression ahead in a brand new manner that meets the AI wants of companies immediately.

    Our mission

    At DataRobot, our mission is to ship AI that maximizes impression and minimizes danger for what you are promoting.  

    And the way in which we do that’s by specializing in what issues most to you — by making AI work for what you are promoting, not making what you are promoting work for AI.

    We infuse AI into what you are promoting. We do that by serving to organizations seamlessly combine AI into their present processes with an open platform, user-friendly tooling, and high-impact purposes. 

    We safe your AI outcomes. We do that by enabling organizations to scale AI with confidence utilizing built-in interoperability, governance, and observability capabilities.

    We empower your AI groups. We do that by maximizing group impression with AI workflows, built-in collaboration, orchestration, and a wealthy array of capabilities that unite fashions, groups, and particular person wants. 

    Our new look

    Whereas our mission is one part of the DataRobot story, how we present up day-after-day can also be key to who we’re and our model.  

    Right now, we unveiled a brand new visible identification:

    Our new brand is made up of constructing blocks that illustrate many meanings: simplifying AI complexity into actionable insights; weaving and infusing AI into what you are promoting; and the approaching collectively of groups, processes, and expertise that companies need and wish. 

    We’ve additionally launched a new palette of vivid, recent colours that symbolize readability and match the vitality of market momentum and innovation at DataRobot. 

    DataRobot Color Palette

    And a brand new typography system that balances technical innovation and approachability.

    DataRobot Typography

    Our imaginative and prescient

    DataRobot was based to make AI helpful and accessible to companies in each business.

    For 12 years, we’ve spent every day working and studying from our prospects and business specialists.

    As we glance forward, our imaginative and prescient is to make enterprise higher with AI.

    To our prospects and companions, thanks on your partnership. We wouldn’t be right here with out you, and we’re thrilled to proceed innovating collectively.

    To our group, previous and current, thanks for the contributions that proceed to make DataRobot what it’s immediately.


    To study extra about our new strategy to AI: 

    In regards to the writer

    Kelly Fiedler
    Kelly Fiedler

    Chief Advertising and marketing Officer

    Because the Chief Advertising and marketing Officer at DataRobot, Kelly Fiedler leads international advertising efforts spanning model and inventive, product advertising, communications, demand era, and advertising operations. Earlier than DataRobot, she redefined go-to-market methods and drove vital progress as CMO and VP of Advertising and marketing (Expel, RSA Safety, and Aveksa). Kelly’s expertise contains elevating manufacturers and driving worth for each publicly traded corporations and rising startups.


    Meet Kelly Fiedler



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