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    Home»Machine Learning»What I Learned by Rebuilding a Kaggle Notebook on Customer Segmentation | by Devika Santhosh | Jun, 2025
    Machine Learning

    What I Learned by Rebuilding a Kaggle Notebook on Customer Segmentation | by Devika Santhosh | Jun, 2025

    Team_AIBS NewsBy Team_AIBS NewsJune 12, 2025No Comments2 Mins Read
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    This operate is useful in understanding the distribution. Mainly, from percentiles, we will monitor outliers and normal deviation to grasp the errors concerned.

    To know extra about abstract stats in Python, learn this.

    First, we are going to deal with the problems the dataset already has, within the type of null values, duplicate entries, outliers, inconsistent formatting, data-type corrections, and many others.

    Null Values

    • Understood the options with null values
    • Analysed what proportion of null values.
    • If it have been every other options, we may have changed it with the imply or every other averages, however Buyer ID it’s what we will’t change as it would trigger inaccurate knowledge. So, ended up dropping the null values of the Id column. The identical goes for description, as it’s only a small proportion of the overall knowledge.

    Duplicates

    df.duplicated().sum()
    #5225 out of 541909

    Dropped the duplicate values as nicely.

    Now, to handle different points, we have to evaluate every of the options individually.

    Actions Abstract Desk

    Observe: The choice to drop a sure variety of rows is taken solely after analyzing the proportion contribution of the related function to the entire knowledge set.

    Now that my knowledge is clear, I can transfer towards creating significant options for segmentation.

    Given the context of the challenge, the place the intention is to cluster clients based mostly on their product buying behaviors and develop a product suggestion system, the main focus stays strictly on real product transactions, which might result in a extra correct and significant evaluation.

    From right here, I referred to the next Kaggle notebook to grasp what to search for and methods to modify options.

    To suggest a product, we want a stable understanding of:

    • What are buyer preferences?
    • How continuously do they buy?
    • What’s their typical finances?

    From the info supplied, we will reply these questions technically utilizing the RFM methodology.

    After finishing RFM segmentation, I explored extra behavioral and geographical patterns. This helped me perceive what different options may affect buyer clustering, and I tried to recreate and clarify these steps in my very own methods.

    The next further options added to the dataset.



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