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I helped launch Momentous over 5 years in the past, and I’ve witnessed firsthand how the model doesn’t simply discuss integrity, it lives it. However what impresses me greater than the merchandise, advisory board and partnerships, is the mindset behind all of it. And that begins on the high.
Jeff Byers, the Co-Founder and CEO of Momentous, isn’t your typical complement firm government. A former USC and NFL offensive lineman, Jeff is a father of three boys, a values-first chief and somebody who isn’t afraid to tug a top-performing product if the science not holds up.
That is precisely what he did with Fadogia, a male hormone assist complement that was bringing in $500,000 per thirty days in income.
“Once we regarded on the physique of analysis throughout our quarterly overview, it simply did not meet our normal anymore,” Jeff instructed me throughout a latest dialog. “We’re not on this to chase every trend. We’re right here to construct belief and supply solely what’s scientifically sound.” Byers defined that it was troublesome to rally the group round it as a result of it was going to harm the enterprise within the brief time period.
That high quality over amount, science-over-noise mindset is without doubt one of the causes Momentous is quickly turning into a go-to model for the world’s finest athletes, army professionals and everyday high-performers.
With years of expertise within the nutrition and supplement industry, I’ve seen simply how messy and deceptive this house might be. It is overrun with hype, unfastened laws and client confusion. Many merchandise make daring claims, however few are backed by true analysis or certifications that imply something. “Made within the USA,” as an example, typically simply means “blended right here,” not that the substances are U.S.-sourced and even clear.
“It is simple to begin a complement firm,” Jeff says, however “it is exhausting to do it proper.” As a former NFL athlete formed by self-discipline and setbacks, Jeff shared a strong mantra from his USC Coach, Pete Carroll, that has change into a tenet for a way he leads at present: “Do it higher than it is ever been carried out earlier than.”
Associated: I Treated My Health Like a Business. It Changed My Life
Jeff’s strategy is refreshingly clear: deal with foundational merchandise backed by the strongest science – dietary supplements like creatine, protein and omegas, what the model calls “The Momentous Three™️.” These necessities are troublesome to get in enough quantities from food plan alone, and have robust science for supporting lean muscle mass, mind well being and long-term efficiency.
As an alternative of flooding the market with stylish SKUs, Momentous doubles down on what works, then ensures these merchandise meet the gold normal of NSF certification and label declare accuracy. That is unusual in a class the place what’s listed on the bottle is not all the time what’s inside. “Extra is not higher,” Jeff says. “Higher is best.”
With that very same mindset, the corporate just lately launched “The Ladies’s Three™️”composed of iron+, calcium and vitamin D3 to focus particularly on ladies’s physiology, and this was led by Momentous’ Co-Founder and President, Erica Wooden and famend feminine physiologist, Dr. Stacy Sims.
Jeff can be one of many few leaders within the house who would not fake dietary supplements are magic bullets. I agree along with his philosophy that well being is behavioral first. Dietary supplements are actually, supplemental. He was fast to level out that the expansion of the complement business has paralleled the rise in power well being situations within the U.S., not the reverse. Extra dietary supplements haven’t made us more healthy, and it is a driver for why he and his group deal with simplifying, not complicating.
His private well being philosophy is grounded within the 80/20 rule and with consistency driving results. Jeff instructed me, “If we may also help folks construct higher habits round diet, sleep and restoration, after which assist that with the fitting instruments, we’re doing our job.”
Pulling a product like Fadogia or NMN (eliminated two years in the past as a result of up to date FDA laws) is not straightforward, particularly when these merchandise are high-margin. However Jeff views these choices as long-term model investments. He goals to construct a model folks can belief – not simply because they are saying the fitting issues, however as a result of they comply with by way of with motion. That is what makes Momentous totally different.
This long-term strategy is what permits Momentous to innovate from a spot of duty. The model companions with among the finest minds in sports activities science and medication, together with Dr. Andrew Huberman, Dr. Stacy Sims, Dr. Andy Galpin, Louisa Nicola and others, and develops each product with rigorous testing and intention. Not all certifications are created equal, and Jeff ensures those Momentous makes use of are significant.
Associated: I Work Nearly 50+ Hours a Week and Rarely Feel Tired
Jeff’s management hasn’t been with out setbacks. One of the crucial formative durations of his profession got here after merging Momentous with a previous firm. His mantra on the time? “Do not Die!” He now describes it as each their largest alternative and largest mistake.
“We tried to mix two totally different cultures as a substitute of setting a brand new course,” he shared. “I used to be making an attempt to make everybody joyful, and once you do this, you make nobody joyful.”
It took six to 9 months of rebuilding to get the corporate aligned once more. The lesson he realized is that should you do not set a transparent north star, you do not have tradition. And with out tradition, you could have confusion.
That readability has change into a trademark of the model at present. Momentous is not making an attempt to be all issues to all folks. It is aiming to be essentially the most trusted efficiency complement firm on the planet — and it is on its means.
Past enterprise, Jeff is a father of three and a husband who’s deeply dedicated to displaying up at dwelling, not simply at work. He places his telephone away within the early night and prioritizes presence. He explains that the traces blur shortly once you’re constructing an organization, and if he is not displaying up for his household, nothing else actually issues.
That intentionality reveals up in the way in which he leads, too, with transparency, humility and a relentless deal with the mission. In a world the place it is tempting to scale quick, chase traits or throw spaghetti on the wall to see what sticks, the previous Denver Broncos and Carolina Panthers offensive lineman is enjoying a distinct sport. It is a sport rooted in belief, science and human-first management. That is what builds legacy manufacturers.
Whether or not you are constructing a complement firm or any startup, Jeff’s story is a reminder: doing the fitting factor will not be the quickest path to success, however it could very doubtless allow you to construct a long-lasting model.
I helped launch Momentous over 5 years in the past, and I’ve witnessed firsthand how the model doesn’t simply discuss integrity, it lives it. However what impresses me greater than the merchandise, advisory board and partnerships, is the mindset behind all of it. And that begins on the high.
Jeff Byers, the Co-Founder and CEO of Momentous, isn’t your typical complement firm government. A former USC and NFL offensive lineman, Jeff is a father of three boys, a values-first chief and somebody who isn’t afraid to tug a top-performing product if the science not holds up.
That is precisely what he did with Fadogia, a male hormone assist complement that was bringing in $500,000 per thirty days in income.
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