Your customers aren’t “simply typing fallacious.” They’re achieved. Completed with wading by means of rubbish outcomes, achieved with inflexible filters, achieved with “actual match or bust” logic.
You constructed your PHP search prefer it’s nonetheless 2005, the place all the pieces lives and dies by a LIKE '%key phrase%' clause. And it exhibits.
Most PHP search implementations are dumb. Not “inefficient” dumb. I imply caveman-level, banging-rocks-together form of dumb.
Right here’s the deal: keyword-based search alone won’t ever perceive what your customers imply.
They’re looking for “eco-friendly footwear,” and also you’re throwing them outcomes with “eco,” “pleasant,” and “footwear” in any order, from any class, even weblog posts titled “Why I hate eco laces.”
And also you marvel why your bounce price’s climbing like a cat caught in a curtain.
Conventional key phrase search:
- Appears for actual textual content matches.
- Doesn’t grasp synonyms, relationships, or context.
- Treats “low-cost,” “reasonably priced,” and “price range” like they’re from completely different galaxies.
